The idea for Urban Coco was born out of my love for streetwear and my desire to explore the art form of photography. As I began shooting streetwear fashion pieces I realized that there were many people who wanted to be photographers but weren't: they had no idea where to start or even how to improve their skills. So I decided to create an online platform where they could learn how to take better pictures and gain access to workshops that would give them real-world experience in front of the camera.